Importance and benefits of brand identity design

Importance and benefits of brand identity design

It is very important that you choose a design appropriate for your company's logo, as it would represent your company. So it's very important that your designer is creative. The main idea is that the concept and design chosen for your brand must be unique and different, as they reflect a difference for your business.

Brand Design Categories

Cons and benefits of each category

1) Text: this is the most popular and recognizable category, but most of the time it is difficult to create an innovative style of text.
2) Illustration: This type of brand really represents illustration and is better suited to companies offering identifiable services and products. But the downside comes, because it takes longer to design it.
3) Iconic: these are actually simplified graphics that reflect the product or the company. The main advantage is that it is quite easy to embroider. Normally, the text is required to accompany the image. If the icon were made with a lot of detail, it wouldn't be easy to embroider. The company that is becoming very popular can only be identified by an icon.

Benefits of Brand Identity Design

1) Branding: The brand helps you get a brand or building for the company and website.
2) Visual identity: it gives your company and your company the design of visual identity, and it is obvious that it helps to better present your business. This helps to advertise in a better way. Thus, not only will the media know your business through the brand, but also the targeted customers who watch your ad.
3) Company size: the brand's design makes the company look bigger and helps create an image
4) Competition: The design of your brand explains the philosophy and vision of your company, which makes you stand out from your competitors. An attractive brand design would make you different from your competitors.

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